BLUEPRINT33
ITEN

Good startups don't fail on product. They fail because nobody can sell it.

Blueprint33 is a startup studio run by salespeople. Before building a product we check that someone will buy it, then we help the startup sell it.

BLUEPRINT33 Sales tech

Architect

Ticketonce
€5,000
Mandatory hourstake part as much as you like
0
Letter of intentnon-binding
Free

Letters of intent open until end of 2026

Apply as an Architect

The Problem

The product is there. The customers aren't.

A startup can have the right product, a closed round and a good technical team, and still fail. Almost always for the same reason: people who can build a product can't necessarily sell it.
By the time the team notices, the money is gone.

Our answer

If it doesn't sell,
we don't build it.

We have already used our sales method on dozens of startups.

Every idea goes through one test first: we try to sell it. If nobody buys, we don't build it.

If it works, we step inside the startup and sell alongside it until it can do it alone.

Here's how it works.

We don't give startups money. We give them people and services to sell, and take equity in return. The studio is funded by the Architects, who share the returns.

  1. 01

    Architects join the studio

    You put in €5,000, once, and get a stake in the studio: participating financial instruments (SFP), without voting rights. Beyond the money, you bring experience and contacts.

  2. 02

    Startups get work, not cash

    Each startup receives €50,000 to €100,000 of services: sales system, CRM, marketing, management control, done by people who know how. In return the startup gives the studio equity.

  3. 03

    When a startup is sold

    We collect our share and split it among the Architects, in proportion to what each put in.

Why no money? Because a founder with cash spends it where they feel safe, which is the product. And most startups die when they have to sell.

Read the FAQ →

The process

Four phases, from idea to a startup that sells on its own.

  1. Validation

    4 startups

    Before writing a line of code we try to sell the idea: first with AI simulations, then with real customers.

    Upcoming startups

    Makes salespeople more effective on LinkedIn

    AI app for insurance brokers

    Sales role-play with AI

    Dynamic pricing brought to new industries

  2. Architecture

    0 startups

    We decide how the startup will sell and on what technology, so that it holds up beyond the first contracts.

    No startups at this stage yet

  3. Execution

    0 startups

    We sell alongside the startup, deal by deal, until its own team can manage without us.

    No startups at this stage yet

  4. Spin-off

    0 startups

    The startup leaves the studio and sells on its own. We keep our stake until it is sold.

    No startups at this stage yet

Blueprint33 does not start from zero.

Behind the studio are companies already working in sales, marketing and innovation. A startup that joins can use their people, tools and contacts from day one.

We are adding sales-tech, AI and innovation companies. If you think yours could work with us, write to us.

Let's talk

Three ways into Blueprint33

Architect Program

You have spent years selling other people's products. Here your experience grows startups you have a share in. For heads of sales, sales directors, sales and marketing consultants.

  • €5,000 once, no annual fee
  • When a startup is sold, you get your share
  • When a startup needs a service, Architects get the first call, paid at your rates
  • No mandatory time commitment

Builder Program

For people who want to be a CEO but don't have the right idea yet. The studio hands you one it has already validated and you build the startup together.

  • You start from an idea the studio has already validated
  • You're the startup's CEO
  • Already an Architect with an idea? You can apply too

Startup Program

For startups that help their customers sell more: sales tech, martech, enablement. You come in through a call for startups, after our validation.

  • You get €50,000 to €100,000 of services, not money
  • In return you give the studio equity
  • Your product has to help customers sell
Apply as an Architect Apply as a Builder Submit your startup

We sell before we build.

Sales-tech matters enormously to a B2B company, and it is full of startups that fail.
Hardly ever because of the technology: they fail because they can't sell.
That is where we start. We try to sell every idea before we build it.
And everyone who joins, Architect or Builder, puts their name on it.

Who's behind it.

Max Böhm

Max Böhm

CEO

Led sales for LinkedIn Sales Solutions in Europe, across more than 20 markets, and has been building B2B sales teams for over 15 years. Runs the studio.

Alberto Giusti

Alberto Giusti

Chief Strategy Officer

Entrepreneur, shareholder in 33 companies across 7 countries. Has advised more than 280 large companies on strategy and run thousands of mentorship sessions with startups and founders.

Jacopo Pilat

Jacopo Pilat

COO

Runs the studio's operations and the day-to-day relationship with the startups.

Omayra Cantatore

Omayra Cantatore

Head of Sales Execution

Comes from LinkedIn, running complex sales across international markets. Brings the sales method to the startups and makes sure it is followed.

Michele Franceschet

Michele Franceschet

AI & Cybersecurity Expert

Works on artificial intelligence and cybersecurity. Looks after the AI side of the startups.

Roadmap 2026-2027

From letters of intent to the first cohort.

Until end of 2026

Letters of intent

Prospective Architects sign a free, non-binding letter of intent. No payment.

Early 2027

Incorporation

With at least 40 letters of intent we incorporate Blueprint33 and issue the SFP. Below the threshold the project stops and nobody has paid anything.

2027

The first cohort

The group grows to 100 Architects. The first five or six sales-tech startups receive their services.

We're looking for people who do.

Architects who have been selling for years and want to get back in the game. Startups that have already tested their idea in the market. People ready to lead a project that doesn't exist yet. Pick your way in.

Apply as an Architect Apply as a Builder Submit your startup

Frequently asked questions

What prospective Architects ask us most often.

How much does it cost to join?

€5,000, once, with no annual fee. In return you get participating financial instruments (SFP, strumenti finanziari partecipativi) in Blueprint 33, and you can subscribe to multiples. Payment is due when the company is incorporated, in 2027; signing the letter of intent today is free.

What do I get in return?

SFP in Blueprint 33, which in turn holds equity in the startups: when a startup is sold, the return flows down to you. You get priority on paid work for the portfolio startups. And you join a community of sales professionals that meets at least once a year at the Architects' gathering.

How much time does it take?

Zero mandatory hours. There is the annual Architects' gathering and the odd call when you feel like it. If you would rather stay in the background, that is absolutely fine.

Can I lose my money?

Yes. It is an investment in startups and the risk is real. Compared with backing a single startup, you join a portfolio of five or six: the risk is spread.

Does the LOI commit me? By when do I need to sign?

The LOI says "if you do it, I'm in" and nothing more: no payment obligation. Once the threshold is reached, we go back to every signatory for final confirmation. No hard deadlines, but those who sign earlier are among the first in at incorporation, with a larger stake.

All questions →

Architect Program

Apply as an Architect.

Fill in the form: we look at your profile and get back to you for a call. Applying costs nothing and commits you to nothing: no money is paid before the company is incorporated, in 2027.

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