Frequently asked questions

A startup studio focused on sales. We build or select startups that improve their customers' sales (sales tech, martech, enablement) and stay with them all the way to exit. Startups give the studio equity; in return they get services, never cash.

Because most startups die on go-to-market: a good product and nobody who knows how to sell it. Give a founder cash and it gets spent where they feel safe, which is the product. With a services budget (around €50,000 per startup) we decide together what is needed and it gets done by people who know how: sales system, CRM, marketing, management control, accounting, at rates we have negotiated.

Startups whose work touches their customers' sales. Among those under review: one that makes salespeople more effective on LinkedIn, an AI app for insurance brokers, an AI role-play system, dynamic pricing brought to new industries. Startups with products unrelated to selling stay out, new medical materials for example.

Two channels: open calls for startups, and startups built in-house around a builder (Entrepreneur in Residence), who can also be an Architect with an idea. Every application goes through Alberto Giusti, whose job is assessing startups and their potential.

Five or six in the first year, with €50,000 to €100,000 of services each. The number depends on the capital raised: 100 Architects at €5,000 make €500,000.

Both. Some startups we build ourselves; others join already up and running and give up a stake that depends on how mature they are. The common thread: all of them get commercial services instead of capital.

The studio is led by Massimiliano Böhm (CEO), with Alberto Giusti on strategy and startup validation and Jacopo Pilat on operations. The founding companies are Böhm Consulting for sales and Guanxi for marketing and marketing automation. Working with us: Aipermind, Syrto, imment (which built the crowd equity infrastructure), P3 Ventures and Khoraline.

Yes, in another sector. Blueprint 33 follows the model of 12Venture, an education-focused startup studio in which our CEO is a shareholder. After about a year, 12Venture's startups are growing and one is raising a capital increase; no exits yet. Our CEO has earned back the €5,000 entry ticket ten times over, in clients and projects that came out of that network.

Phase two. With technically solid startups and experienced Architects, we will approach mid-sized and large companies with complete commercial projects. For the startup it means a seat at tables it would never reach on its own; sometimes the client company ends up buying it.

Sales and marketing professionals with real experience: heads of sales, sales directors, consultants, freelancers in the field. You apply and we review your profile. People who only bring money stay out: we are looking for skills and networks to put at the startups' service.

€5,000, once, with no annual fee. In return you get participating financial instruments (SFP, strumenti finanziari partecipativi) in Blueprint 33, and you can subscribe to multiples. Payment is due when the company is incorporated, in 2027; signing the letter of intent today is free.

SFP in Blueprint 33, which in turn holds equity in the startups: when a startup is sold, the return flows down to you. You get priority on paid work for the portfolio startups. And you join a community of sales professionals that meets at least once a year at the Architects' gathering.

We will know at incorporation, when the company's valuation is set. Today we have a minimum and a maximum range. Those who join earlier get a larger stake for the same ticket.

Blueprint 33 will be set up as an Italian innovative startup, so investors can access the tax credit available for these companies. If the credit returns to 65% (the rule is awaiting confirmation), the net cost of a €5,000 ticket drops to about €1,750. We will confirm the rate in force before asking for any payment.

No. Architects receive participating financial instruments (SFP) without voting rights, as the crowd equity model provides. At the annual gathering Architects discuss the studio's direction with the core team; operational decisions stay with the core team.

Zero mandatory hours. There is the annual Architects' gathering and the odd call when you feel like it. If you would rather stay in the background, that is absolutely fine.

Yes. We keep a catalogue of what each Architect can do. When a startup needs a service, Architects get first call; if nobody offers it, we look outside. The work is paid from the startup's services budget, at your rates and on your terms. Half an hour of advice or an introduction stays a free favour between Architects.

In the most common gap: founders know how to build the product but not how to work as account executives. A conversation with an experienced AE changes the way they sell. The right introductions matter too, and so does the chance to put a startup in front of a company that would never see it otherwise.

Architects take part in the studio through SFP, with no operational roles or contracts to start with. If a portfolio startup hires you, the engagement follows your terms, including how involved you want to be. Governance and decisions on the startups stay with the core team.

Yes. It is an investment in startups and the risk is real. Compared with backing a single startup, you join a portfolio of five or six: the risk is spread.

When a startup is acquired, the studio collects its share and distributes it among the Architects in proportion to their stake, with no minimum thresholds. Exits take time: think in years.

None: you remain free to work and invest wherever you like.

Until the end of 2026 we are collecting non-binding letters of intent (LOI). With at least 40 LOIs we incorporate the company in early 2027 and issue the SFP; during 2027 we grow the group to 100 Architects. If LOIs stay below the threshold, the project stops and nobody has paid anything.

The LOI says "if you do it, I'm in" and nothing more: no payment obligation. Once the threshold is reached, we go back to every signatory for final confirmation. No hard deadlines, but those who sign earlier are among the first in at incorporation, with a larger stake.